Gregory Colbert, the Canadian film author of “Ashes and Snow”, was watching the Superbowl this year when the frequency of animals in advertising (Clydesdales, monkeys….). Animals seemed the necessary equation to an ad being popular and also represented the closest interaction most people had with animals.

Colbert has called friends far and wide with the result that some are proposing “Animal Copyrights” and some in advertising are agreeing to pay 1% of their media buy to wildlife conservation.

Larry Page, co-founder of Google, is reportedly calling the idea “subversively brilliant”. Colbert promises that advertisers who participate will get an animal rights seal of approval. Here’s hoping that he’s already got the certification mark on file at the PTO and the copyright registration filed for the graphics and manual.

This entry was posted by Kate Spelman on Wednesday, May 3rd, 2006 at 4:42 pm and is filed under Copyrights. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.