Blue Frog Mobile, the people who brought BLING TONES (hip-hop ring tones) to your mobile phone, has filed suit in Seattle District Court alleging trademark infringment against Lagardere Active North America, Inc. for that company’s use of the mark PUT SOME BLING IN YOUR RING and THE HOOK UP.

Blue Frog claims rights (or rizzights if you’re keeping up) in the marks GET SOME BLING IN YOUR RING for its ring tone download services, and THE HOOK UP, under which it promotes its dating services. According to the suit, Blue Frog contends that Lagardere uses the same or nearly identical marks to promote its identical services. The suit also seeks to cancel Lagardere’s trademark application to register the mark BLING TONES on the ground that the mark is merely descriptive of hip-hop ring tones and is frequently used by the hiphop community. Blue Frog is hoping the district court will see things its way and throw down a ruling fo’shizzle in favor of the ring tone hawker. Stay tuned, peepz.

This entry was posted by Tsan Abrahamson on Tuesday, March 1st, 2005 at 11:13 am and is filed under Trademarks. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.