The Children’s Advertising Review Unit (”CARU”) announced today that it has reached an agreement with Conair Corporation, relating to its battery-powered toy that strings beads onto children’s hair strands.

The commercials, claim CARU, suggested that girls who purchased the product would be more popular with boys. One of the CARU self-regulatory guidelines states that children should not be pressured into purchasing a product because they think it will make them more popular.

The commercial in question featured a girl being told by her friends that she “might want to work on that hair,” before going out. Once she used Conair’s beading device, the commercial shows a boy nodding and smiling his approval at her new look.

While Conair disagreed with CARU’s findings, it has agreed to remove the scene containing the boy.

This entry was posted by Tsan Abrahamson on Tuesday, March 22nd, 2005 at 9:21 am and is filed under Children's Issues. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.