Recently, Kraft foods was asked to substantiate a claim that its grated parmesan and romano cheese products were 100% cheese and contained no fillers when in fact, the little yellow fluff in the green foil canister actually contains cellulose powder, an anti-caking agent, and sorbate or sodium benzoate, both of which are preservatives. The NAD determined, pursuant to a response submitted from Kraft, that its use of these agents is consistent with FDA regulations. Accordingly, Kraft may continue to use the 100% cheese proclamation.

Pursuant to 21 CFR 133.146 and 133.183, the addition of “safe and suitable” ingredients may be added to grated cheese products without compromising the claim that the product is 100% cheese. Moreover, the term fillers, Kraft explains, is designed to distinguish those cheese-like products that use non-dairy extenders.

This entry was posted by Tsan Abrahamson on Monday, December 6th, 2004 at 11:06 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.